HoustonDragna
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Hello there
My name is Houston. I design brand systems and then build the best content possible inside them. Key art, identity, layout, and the photography that goes with it.
11 years of it and counting, most recently at Fender, where I've taken work from a global software launch to trade show floors. I'm a photographer by trade and a working audio engineer, so a project can go a long way before I have to hand it off.
Whether it's a launch campaign or snapshots at my daughters' birthday party, I can't help but get invested in the craft. Every image, every layout, every bit of emotion deserves the same care.
I work with kindness, excellence, and a little fun along the way. If that sounds like your bag, let's talk.
Contact me
Let's talk
Brand identity, design systems, campaign key art, and launch creative. Eleven years of graphic design across Fender, PreSonus, and independent clients in Baton Rouge, Louisiana and beyond. The work spans logo and identity systems, album art, packaging, social and campaign graphics, trade show environmental design, YouTube packaging, and e-commerce merchandising for global product launches.
Commercial, product, lifestyle, and portrait photography, shot and finished in house. A Baton Rouge, Louisiana based photographer working from studio product tables to touring stages: campaign and lifestyle imagery, high-end transactional product shots, artist portraits, live music and event coverage, and on-location documentary work for national brands.
Three campaign breakdowns from Fender and PreSonus: a global software and hardware launch, the physical debut of a new brand identity at the NAMM Show, and a flagship console launch I pitched and directed end to end. Each covers the brief, the creative platform, the production, and what I personally owned across film, photography, sound, and design.
Studio
Repositioning an icon of the stage as a powerhouse of the studio: the visual launch of Fender Studio Pro and the Quantum LT interfaces.
- Role
- Producer · Lighting · Photo · Mix
- Scope
- Film · Photo · Sound · Web · Retail
- Product
- Fender Studio Pro · Quantum LT
2026
The physical debut of a new brand identity. The first time Fender Studio met the industry face to face, on the floor in Anaheim.
- Role
- Producer · Photo · Design · Creative Lead
- Scope
- Previz · LED · Social · Photo · Print
- Venue
- Anaheim Convention Center · The NAMM Show
Series III SE
Command every channel. Control every stage. The end-to-end launch of PreSonus' flagship digital console line.
- Role
- Acting Art Director
- Scope
- Film · Photo · Sound · Collateral · Web
- Product
- SE 16 · SE 24 · SE 32
Brand film and campaign video, directed and produced in house from concept through final grade. Launch films, artist features, short-form social content, and technical demo work, including LED volume wall virtual production, traditional soundstage shoots, and documentary capture on location.
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