HD © 2026
HoustonDragna

HoustonDragna

DESIGNBRANDING
Baton Rouge, LA Est. 2015 · 11 yrs
01Brand systems & key art

Design

All design work
02Commercial, product & lifestyle

Photo

All photography
03Directed & edited in house

Video

All film work
StudioLive Series III SE launch hero film still Watch with sound
04About me

Hello there

My name is Houston. I design brand systems and then build the best content possible inside them. Key art, identity, layout, and the photography that goes with it.

11 years of it and counting, most recently at Fender, where I've taken work from a global software launch to trade show floors. I'm a photographer by trade and a working audio engineer, so a project can go a long way before I have to hand it off.

Whether it's a launch campaign or snapshots at my daughters' birthday party, I can't help but get invested in the craft. Every image, every layout, every bit of emotion deserves the same care.

I work with kindness, excellence, and a little fun along the way. If that sounds like your bag, let's talk.

Contact me
Houston Dragna
Houston Dragna
05Get in touch

Let's talk

© 2026 Houston DragnaBaton Rouge, LA
Back to overview

Design

Brand identity, design systems, campaign key art, and launch creative. Eleven years across Fender, PreSonus, and independent clients.

© 2026 Houston DragnaBaton Rouge, LA
Back to overview

Photo

Commercial, product, lifestyle, and portrait photography. Shot and finished in house, from studio product tables to touring stages.

© 2026 Houston DragnaBaton Rouge, LA
Back to overview

Case Studies

Campaign breakdowns from Fender and PreSonus: a global software launch past a billion impressions, a NAMM booth build, and a launch I pitched and directed.

© 2026 Houston DragnaBaton Rouge, LA
Fender Studio Pro and Quantum HD at the desk
All case studies
Fender Studio
Fender × PreSonus · Global Brand Launch · Case Study

Fender
Studio

Repositioning an icon of the stage as a powerhouse of the studio: the visual launch of Fender Studio Pro and the Quantum LT interfaces.

Role
Producer · Lighting · Photo · Mix
Scope
Film · Photo · Sound · Web · Retail
Product
Fender Studio Pro · Quantum LT
© 2026 Houston DragnaBaton Rouge, LA
Fender Studio booth at NAMM 2026
All case studies
Fender StudioThe NAMM Show
Fender Studio · The NAMM Show 2026 · Case Study

NAMM
2026

The physical debut of a new brand identity. The first time Fender Studio met the industry face to face, on the floor in Anaheim.

Role
Producer · Photo · Design · Creative Lead
Scope
Previz · LED · Social · Photo · Print
Venue
Anaheim Convention Center · The NAMM Show
© 2026 Houston DragnaBaton Rouge, LA
StudioLive Series III SE elevated family shot
All case studies
PreSonus
PreSonus · Global Product Launch · Case Study

StudioLive
Series III SE

Command every channel. Control every stage. The end-to-end launch of PreSonus' flagship digital console line.

Role
Acting Art Director
Scope
Film · Photo · Sound · Collateral · Web
Product
SE 16 · SE 24 · SE 32
© 2026 Houston DragnaBaton Rouge, LA
Back to overview

Video

Brand film and campaign video, directed and edited in house. Concept through final grade.

StudioLive Series III SE launch hero film still Watch with sound

PreSonus StudioLive Series III SE Digital Mixers - Launch Hero

DirectorProducerLighting DesignerPhotographerAudio MixerTalent

Selected films

Title / role / scope