HoustonDragna
Design
Photo
Video
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Hello there
My name is Houston. I design brand systems and then build the best content possible inside them. Key art, identity, layout, and the photography that goes with it.
11 years of it and counting, most recently at Fender, where I've taken work from a global software launch to trade show floors. I'm a photographer by trade and a working audio engineer, so a project can go a long way before I have to hand it off.
Whether it's a launch campaign or snapshots at my daughters' birthday party, I can't help but get invested in the craft. Every image, every layout, every bit of emotion deserves the same care.
I work with kindness, excellence, and a little fun along the way. If that sounds like your bag, let's talk.
Contact me
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Design
Brand identity, design systems, campaign key art, and launch creative. Eleven years across Fender, PreSonus, and independent clients.
Photo
Commercial, product, lifestyle, and portrait photography. Shot and finished in house, from studio product tables to touring stages.
Case Studies
Campaign breakdowns from Fender and PreSonus: a global software launch past a billion impressions, a NAMM booth build, and a launch I pitched and directed.
Fender
Studio
Repositioning an icon of the stage as a powerhouse of the studio: the visual launch of Fender Studio Pro and the Quantum LT interfaces.
- Role
- Producer · Lighting · Photo · Mix
- Scope
- Film · Photo · Sound · Web · Retail
- Product
- Fender Studio Pro · Quantum LT
NAMM
2026
The physical debut of a new brand identity. The first time Fender Studio met the industry face to face, on the floor in Anaheim.
- Role
- Producer · Photo · Design · Creative Lead
- Scope
- Previz · LED · Social · Photo · Print
- Venue
- Anaheim Convention Center · The NAMM Show
StudioLive
Series III SE
Command every channel. Control every stage. The end-to-end launch of PreSonus' flagship digital console line.
- Role
- Acting Art Director
- Scope
- Film · Photo · Sound · Collateral · Web
- Product
- SE 16 · SE 24 · SE 32
Video
Brand film and campaign video, directed and edited in house. Concept through final grade.
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