Design
Photo
Video
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Hello there
My name is Houston. I design brand systems and then build the best content possible inside them. Key art, identity, layout, and the photography that goes with it.
11 years of it and counting, most recently at Fender, where I've taken work from a global software launch to trade show floors. I'm a photographer by trade and a working audio engineer, so a project can go a long way before I have to hand it off.
Whether it's a launch campaign or snapshots at my daughters' birthday party, I can't help but get invested in the craft. Every image, every layout, every bit of emotion deserves the same care.
I work with kindness, excellence, and a little fun along the way. If that sounds like your bag, let's talk.
Contact me
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Frequently
asked.
What do you do?
I work across brand design, photography, and video direction. In practice that means brand identity and design systems, campaign key art, product and lifestyle photography, launch films, and the packaging around them: social, retail, and e-commerce. On the largest projects I have run all of it as one pipeline rather than handing pieces to different teams.
Where do you work?
Anywhere the work is. I am available for global travel and regularly shoot on location, having produced campaigns across multiple cities for international launches. Studio, soundstage, LED volume wall, live venue, or client site. I am based in the United States and travel for the majority of projects.
Do you take on freelance and contract work?
Yes. Alongside in-house work I run an independent creative practice, taking on project-based engagements and ongoing retainers. That covers a single shoot or deliverable through to a full campaign built and delivered end to end.
What kinds of clients do you work with?
Most of my recent work has been with music gear and pro audio brands, where I have led global product launches end to end. The same approach carries into DTC, SaaS and software, and CPG: categories where a product has to be explained and made desirable at the same time. If it needs a coherent visual idea carried across film, photography, and design, it is in scope.
Do you handle a project end to end, or one piece of it?
Either. I have pitched a campaign, storyboarded it, directed the shoot, shot the stills, mixed the audio, and designed the collateral. I have also been brought in for a single lane, most often photography or direction. Whichever way a project is structured, I am comfortable owning one piece or the whole thing.
What is your turnaround?
It depends on scope, but I plan backwards from your launch date and agree on milestones before anything starts. Smaller projects usually move in days rather than weeks. For a multi-phase campaign, the schedule is built into the production plan up front so nothing lands late in the rollout.
How do we start?
Send me an email with what you are trying to make and when you need it. If it is a role, a job description is plenty. I will come back with questions, an honest read on fit, and what I would suggest as an approach.
Email meBrand identity, design systems, campaign key art, and launch creative. Eleven years of graphic design across Fender, PreSonus, and independent clients, working on global launches and available for travel. The work spans logo and identity systems, album art, packaging, social and campaign graphics, trade show environmental design, YouTube packaging, and e-commerce merchandising for global product launches.
Commercial, product, lifestyle, and portrait photography, shot and finished in house. US based and available worldwide, shooting from studio product tables to touring stages: campaign and lifestyle imagery, high-end transactional product shots, artist portraits, live music and event coverage, and on-location documentary work for national brands.
Three campaign breakdowns from Fender and PreSonus: a global software and hardware launch, the physical debut of a new brand identity at the NAMM Show, and a flagship console launch I pitched and directed end to end. Each covers the brief, the creative platform, the production, and what I personally owned across film, photography, sound, and design.
Fender
Studio
Repositioning an icon of the stage as a powerhouse of the studio: the visual launch of Fender Studio Pro and the Quantum LT interfaces.
- Role
- Producer · Lighting · Photo · Mix
- Scope
- Film · Photo · Sound · Web · Retail
- Product
- Fender Studio Pro · Quantum LT
Not just guitars
and amps anymore.
Fender is a name built on the stage. Fender Studio Pro, the rebranded PreSonus Studio One Pro, and the new Quantum LT interfaces move that name into professional audio production. The brief was simple and hard: prove Fender belongs in the control room as much as under the spotlight.
Production spanned five shoots across three cities: the NYC hero film, three Nashville shoots for product demo, the Quantum LT launch and brand collateral, and a New Orleans shoot for the Fender Studio app that folded an earlier launch into the same family. Casting leaned young for a vintage-meets-modern aesthetic. The mission: hold the existing PreSonus demographic while drawing in a younger, more diverse crowd, the next generation of producers who find sanctuary in their studio.
What I owned
Concept, production, and direction of the NYC hero film and the Quantum LT hardware film.
Gaffer and lighting design across shoots, lit to feel like the room, not an ad.
Campaign and product photography, plus key art and YouTube thumbnails.
Mix engineering for the hardware film, including a remix of Nicole Alexis' original song for the cut.
Key art, thumbnails, social carousels, and campaign collateral.
Fender.com wireframing plus the Amazon storefront and A+ merchandising.
Production scale
A legend and
a virtuoso.
The hero film pairs Nile Rodgers with Alissia inside a working studio: proof that Fender Studio Pro is where real records get made. Shot at the legendary Power Station in Hell's Kitchen, NYC, a room Nile told us was built around Chic in the '70s. The keystone shoot of the whole campaign, and the one true hero film of the launch.
The signal chain
gets a Fender.
The Quantum LT family launch film features Nicole Alexis, cut to her own original song, which I remixed for the film.
Casting
credibility.
A funk and pop legend and one of the most sampled musicians alive, the living link between disco, funk, and modern pop. Instant authority for a pro-audio story.
Grammy-winning Producer of the Year and a killer bassist and DJ, the next-generation virtuoso bridging serious musicianship and the dance floor. The future of the brand.
Featured in the Quantum LT family launch film, cut to her own original song. I remixed the track for the film.
Studio owner and engineer, featured in the HiFi demo content that carried the technical proof layer of the campaign.
Living on
Fender.com.
The films needed a home. I played a key role in wireframing and shaping the design, flow, and visual identity of the Fender Studio experience on Fender.com, defining how the ecosystem is introduced, navigated, and shopped.
Across 11 marketing landing pages: the Fender Studio brand page, the Fender Studio Pro launch page and its seven sub-pages, and the pages for Audio Interfaces, Notion, and Universal Control.
Owning the
digital shelf.
I designed and executed the Fender Studio Amazon storefront and led merchandising across every buildout: A+ content, Brand Stories, and enhanced product pages that carry Fender's voice all the way to checkout.
01
02
03
04
05The launch
landed.
Film, photography, sound, web, and retail all speaking the same language. Fender's name carried convincingly from the stage into the control room, on brand and on time across every channel.
The launch met its internal targets across traffic, conversion, and revenue. Those figures are Fender's to share rather than mine, so this page stays on the creative.
What shipped
2026
The physical debut of a new brand identity. The first time Fender Studio met the industry face to face, on the floor in Anaheim.
- Role
- Producer · Photo · Design · Creative Lead
- Scope
- Previz · LED · Social · Photo · Print
- Venue
- Anaheim Convention Center · The NAMM Show
Series III SE
Command every channel. Control every stage. The end-to-end launch of PreSonus' flagship digital console line.
- Role
- Acting Art Director
- Scope
- Film · Photo · Sound · Collateral · Web
- Product
- SE 16 · SE 24 · SE 32
Brand film and campaign video, directed and produced in house from concept through final grade. Launch films, artist features, short-form social content, and technical demo work, including LED volume wall virtual production, traditional soundstage shoots, and documentary capture on location.
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